This is a question we receive often. The simple answer is that you are paying for a service. When you engage a professional graphic artist to create an ad, you are paying for their expertise and the use of the digital file they create. The fee you pay for magazine advertising, like in People N Places Magazine, covers the 'real estate'—the space to advertise—not the ownership of the file itself. In a digital world, it can be challenging to understand this distinction. However, investing in brand continuity and professional advertising is crucial. Cross-platform advertising should be a priority for all businesses. At PR Media Solutions, we believe in the power of a 'cross-platform' approach. This means leveraging print, digital, promotional items, word of mouth, and even radio to ensure your business stays at the forefront of potential clients' minds. Posting on social media is currently free, making it a valuable channel for reaching a broader audience. By working with a trusted graphic design company, you can ensure that your branding remains consistent and professional across all media platforms. This approach maximises your reach and reinforces your brand identity, making it a wise investment for long-term success. So, while you do reduce costs by engaging us to purchase your current advertisement design by eliminating 'design time costs', the fee you pay is for a limited copyright to use the design across multiple platforms, further engaging the local community—both digital and residential. From here, you can increase your reach even further by choosing to sponsor your online material via different platforms.